Easy Ways to Track Your Event's Digital Brand on Twitter

Yesterday, I twittered the following (which is, by the way, continuing to be a true statement):

Within the hour, I received a notice that SixApart, the maker of Typepad, is now following me on Twitter. Somehow, I don't think this was a coincidence.

More and more companies (and people) are tracking their Twitter reputations. If issues are going to come up, you may as well be on the front line to address them. If people hate (or love) your event, don't you want to know the specifics as soon as their online contacts do?

And don't worry--tracking what's being said is the easy part.

I've always tracked keywords (variations of my name, this site, CLE, event marketing, etc.) using RSS feeds based on searches I've run on Twitter's search engine (formerly Summize). These are easy to do. Simply go the search page, enter your terms, and copy the "feed for the query" into your reader.

But if you don't have a reader, or if you prefer to review the results in a different format, you have another option. TweetGrid allows you to view up to nine queries on one screen. Simply select the number of queries you want, enter your queries, and save the url so you can come back to it anytime. Here's an example of a three-cell TweetGrid.

So--what are people saying about you?

Comments

[Rob]

I'm the founder of EventVue and just thought I'd add to this by mentioning that one of the features of what we offer to event organizers is aggregating all the tweets of attendees and this typically includes a lot of honest feedback during and after an event. It's a cool way for event planners to get data about how the event is going in addition to a post-event survey.