Sniffing Out the Wrong Kind of Social Media Consultants

Image by mahalie

In a recent post, I suggested hiring a social media expert for your next event or project. Over the last week (I've been on vacation), I've been thinking about some things you should look out for if you do, but as it turns out, Mashable had a great post yesterday talking about just that. Take a look.

I would add to the suggestions in the post that you should take a look at the social media presence for both the company and the individual working on your project. If you can't find them anywhere (un-Googleable social media consultants--really?), or if you don't like what they're doing, I suggest you talk with them about it. Be ready to leave if you don't like what you hear.

It's easy to throw some social media ideas out there to see what sticks, but it's easier still to damage your reputation in the process. Make sure you work with someone who is looking around the next corner before you even know it's there.