"But Our Model Doesn't Work Online"

Image by kevindooley

Last Friday, I started a new position with the continuing legal education arm of our state bar association (more on this to come but, generally, I'll be working on online strategy for CLE programming). When I saw this post from Seth Godin today, it was a reminder--not that I've needed one--about why I chose to take on this position. From the post:

People look at PCWorld magazine and they say, "that will never work online." And they're right, it won't, because the business is organized around print and monthly or weekly editions and display ads and a sales force and ...

"Our business will never work online."

And they're right.

My new organization knew that taking things online was a whole new game. But they also knew they had to (and wanted to) do it. The combination makes it a pretty good place to be.