ASAE has posted a video recap of a session about online education from its recent Great Ideas Conference. In the recap, Howard Horwitz of the American College of Healthcare Executives talked about things to do when rolling out online education that has been repurposed from live content.
Some of the ideas he mentioned:
- Start with a market awareness campaign to get people familiar with the new medium.
- Offer giveaways or deals to help generate interest.
- Solicit feedback from your market by sending a free program and offering education credit to those who respond with feedback on the medium.
- Look at products with most appeal and lead with those to enable immediate success.
- Stress the benefits and counter resistance.
- Consider a blended platform. For example, offer the "hard content" as a typical online program, but then provide an opportunity to particiate in interactive exercises online with other attendees and speakers.
Side note: ASAE has come under recent attack about the ways it has chosen to interact (or, more accurately, not interact with its attendees on social media), and while it may have some things to learn from its members about Twitter, I continue to believe it is doing a great job of using tools like YouTube to inform and educate those who can't attend its conferences. This is especially critical in this economy for organizations like ASAE, which are seeing their members' budgets slashed (often to $0). The more people ASAE can reach during this tough time, the more members it will see when budgets start loosening up.